Tracy Hetrick, Director of Product Management

Tracy Hetrick is director of product management for Online Banking Solutions (OBS), a provider of next-generation cash management and business banking revenue-generating solutions for banks.

Hetrick brings more than two decades of banking and payments experience and leads the overall strategy of OBS’ products and services in her new role. She has held a variety of management positions and was a founder and director of product development of Magnet Communications, Inc. Responsibilities at Magnet included new product and custom product design, requirements documentation, customer collaboration on the design of new and custom product modules, and project management.

Along with OBS' company principals, Hetrick has been directly involved in the evolution of cash management through her work with Magnet Communications, Inc., DISC ACCESS Products Group and now with OBS, which has developed the next generation of products and services.

Prior to joining OBS, Hetrick served as a senior managing consultant at IBM in the Banking Payments Practice, where she was primarily responsible for business requirements development, process analysis/design, architectural/application review, vendor selection, thought leadership and client mentoring.

Hetrick earned a BSBA from the University of Florida and is also an AAP (Accredited ACH Professional). She is currently working toward an MBA from the University of Georgia.